On social media, challenges take off like wildfire. If you can be the brand that starts a viral challenge, that can greatly increase your visibility.
One of Instagram’s most recent Story features is the “Add Yours” sticker, which allows users to add a Story connected to a specific thread.
For a home decor brand, this could be “Add your favorite room in your home,” or “Add your favorite home purchase.”
It’s engaging and fun for everyone involved.